SEO News

Immer informiert:
Aktuelle News aus der internationalen SEO Welt, chronologisch auf einen Blick.

->>Facebook Places: Fit for Local Search or Hype Incarnate?
Searchenginewatch: Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...
->>In House SEO ? Find the Right People
Searchengineoptimizationjournal: The great thing about building your business through SEO has been for smaller businesses, it is really a level the playing field and allows everyone to be competitive. You could be a business that...
->>Watchdog Group Takes Google to Task in Times Square
Marketingpilgrim: Consumer Watchdog’s InsideGoogle.com has something to say about Google’s disrespect for people’s privacy and they’re saying it at one of the busiest intersections in the...
->>Small Business and Search: Where's the Return? (Part 2)
Searchenginewatch: SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...
->>YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear
Searchenginewatch: If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or...
->>Four Creative Link Building Tactics - Whiteboard Friday
Feedproxy.google: Posted by Aaron Wheeler  In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Given the importance of link building to...
->>CEO Eric Schmidt Creepily Portrayed in Consumer Watchdog?s New Anti-Google Ad
Feedproxy.google: On a 540-square-foot jumbotron in Times Square an ad by Consumer Watchdog, a nonprofit consumer advocacy organization, is playing 36 times a day. The subject of this giant advertisement?...
->>SearchCap: The Day In Search, September 2, 2010
Searchengineland: Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Four Top AdWords Ads, Top One Google Mortgage...
->>Daily Search Forum Recap: September 2, 2010
Feedproxy.google: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
->>Is There Any Room in Retail for the Small Business?
Marketingpilgrim: At least once a week, my husband laments the loss of a mom & pop record store we had near our home. They carried mostly used albums and rock and roll memorabilia and a visit there was like...
->>Yahoo Search Gives Users Geographically Relevant Suggestions
Feedproxy.google: Yahoo Search blog announced today that it is introducing a new Search Assist that is enhanced with the ability to provide users with geographically-closer suggestions as you are typing. This new...
->>Google, Facebook and Boxee Respond to Apple
Feedproxy.google: Update 2: Swisher reports that Facebook blocked API access to Ping after failing to strike an agreement with Apple, so Apple removed the feature after launch. She credits "sources familiar with...
->>Do Keywords In Your Domain Matter?
Searchengineguide: by Sage Lewis This is a question I get asked all the time. Get the final answer right here. Inspired from this article at Search Engine Roundtable Be sure and visit our small business...
->>NZ Police Clear Google In Street View Scandal
Feedproxy.google: When it comes to Street View and the collection of sensitive WiFi data, Google is, at least to some degree, safe from serious penalties in New Zealand.  A police investigation has determined...
->>Official: Google Experimenting With Four Ads Above Search Results, In Mortgage Searches
Searchengineland: Historically, Google has shown a maximum of three ads above its unpaid “editorial” search results. But now, the company is experimenting with four. Below is an example from a search for...
->>I'm On Ping: Follow Me
Cartoonbarry: I'm now on Ping, you can find me by searching for me in iTunes 10+ under the Ping section or by clicking on over here. That will open up iTunes and should take you to my profile. Follow me there...
->>Google, AOL, Extend Search Deal
Feedproxy.google: For many years now AOL search results, both organic and paid, were powered by Google. Now with a deal announced by AOL ? none of that is going to change. This morning AOL announced the renewal and...
->>SEO Quiz
Seobythesea: I thought it might be fun to put together an SEO Quiz. How many of the following can you get right? I’ll post the answers later. 1. Stanford University’s PageRank is named after? a....
->>SVG Files and Documents Are Now Indexed by Google
Feedproxy.google: Google has announced that they are now going to be indexing SVG documents and files. SVG (Scalable Vector Graphics) is an XML-based graphics format specifically for vector graphic, both dynamic and...
->>Google CEO Eric Schmidt Portrayed as Evil in Another Video
Feedproxy.google: Consumer Watchdog has created a new anti-Google video portraying Google CEO Eric Schmidt has some kind of evil ice cream man. The video is a commentary on what the group perceives to be Google's lack...
->>Consumer Watchdog Airs Anti-Google Cartoon At Times Square
Searchengineland: A Consumer Watchdog group is airing a cartoon that is named “do not track me.” The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice...
->>Top 7 Ways To Increase In-Store Sales via Social Media
Feedproxy.google: Doesn’t it seem like new social media technologies and platforms pop up every other day? If your business consists of brick-and-mortar stores, not only is it difficult to keep up with those,...
->>Google Calls Upon Retailers to List Inventory
Feedproxy.google: Google announced today that it is making public its help documentation for Local Shopping inventory for Google Merchant Center. This is a feature that allows retailers to let consumers know about...
->>Rich snippets: testing tool improvements, breadcrumbs, and events
Feedproxy.google: Webmaster Level: All Since the initial roll-out of rich snippets in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to improve their listings in search...
->>SMX East: Possibly Our Best Yet
Searchengineland: Still wondering whether to attend SMX East in New York on October 4-6? You can get a great overview of what to expect from the show from SMX East: A Personal Tour By Danny Sullivan, where Danny talks...
->>Yahoo Search Assist Becomes Geo-Sensitive
Feedproxy.google: Under the right circumstances, search engines can turn the names of a person's city and state into ugly words; users looking for local info may have to type them over and over until they wish the...
->>How To Use Social Media Monitoring Tools For Outreach Marketing
Searchengineland: Social media is all about engagement. Because of this, it is the perfect tool for outreach marketing efforts. Outreach marketing is the practice of seeking out individuals or organizations that have...
->>Visit the Transition Center on the Microsoft Advertising Site for FAQs, Feature Comparisons and More
Community.microsoftadvertising: Now that the paid search transition announcement has been made, no doubt you have some questions about what the upcoming changes mean for you as a PPC advertiser. Whether you're new to Microsoft...
->>Happy 2nd Birthday, Google Chrome!
Feedproxy.google: Two years ago, Google launched Google Chrome – a browser based around the open-source program Chromium. Today, the latest version of the browser was released making it the sixth version to...
->>How To Silo Your Website:The Sidebar
Feedproxy.google: The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the...
->>Win a Free Pass to MN Blogger Conference
Feedproxy.google: TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference. Tickets for this event “sold out” within a few hours and there are over 100 people on...
->>Chrome Celebrates 2nd Anniversary with New Stable Version
Feedproxy.google: Google announced today that it is releasing a new stable version of Chrome, which the company says is even faster and more streamlined. In fact, Google claims it is three times faster on JavaScript...
->>Don't Let Good Content Die - 4 Ways to Keep It Alive
Searchengineguide: by Stoney deGeyter Much like life, websites have to adapt over time. When they don't, they risk becoming stagnant, outdated, stale, and boring. As times change, so should your content. Content...
->>Maybe It?s Time to Start Listening to Each Other?
Community.microsoftadvertising: One thing I’ve realized lately is there is a lot of talking going on in the industry but not a lot of listening.  And worst of all, a lot of talk about tactics and not a lot of strategic...
->>AOL Renews with Google, but Nearly Ordered Chinese
Marketingpilgrim: Is anyone surprised that AOL renewed its search deal with Google? AOL CEO Tim Armstrong was one of the executives that negotiated the deal the first time around–albeit while...
->>Adapting to a Social Media Fast
Searchengineguide: by Mike Moran Some of you might know that I like to take Augusts off. While not completely off the grid (I still clean out my e-mail—although I don't reply much—and I still moderate...
->>30 day challenge update: meditation!
Mattcutts: It’s time for an update on my 30 day challenges. Here’s what I’ve done the last few months: June: I didn’t respond to email after 10 p.m. and I read the New Testament of the...
->>Your Daily, Weekly & Monthly Paid Search Routine
Searchengineland: Now that you have your paid search account up, running, and are able to pull basic reports, it?s time to start setting up your schedule for handling all of the various tasks required to truly steward...
->>Bing Web Search Update?
Feedproxy.google: This is very very early and I don't have evidence of this myself, since I don't monitor rankings, but a single post at WebmasterWorld suggested there is a Bing update taking place. textex, someone I...
->>Yahoo! Search Serves Suggestions Closer to You
Feedproxy.google: We?re making Search more intuitive by taking user context and applying it to the search experience. Today we are introducing an enhanced Yahoo! Search Assist, providing suggestions geographically...
->>Is BP Just Trying To Buy Its Reputation Back With Advertising?
Marketingpilgrim: Because it is our nature to do such things, most of the world has moved on from the anger or whatever was experienced during the BP Deepwater Horizon oil mess in the Gulf of Mexico. There are still...
->>Google and AOL Renew and Expand Long-Time Search Partnership
Feedproxy.google: After almost a decade of being in a search partnership, Google and AOL have announced this morning that they have come to a five-year contract renewal and expansion agreement. With this partnership,...
->>How Does Google Maps Decide To Show Labels (Points of Interest)?
Feedproxy.google: Yesterday I reported Google is testing "sponsored map icons" in the US. They are basically enhanced point of interest icons using the company's logo, instead of the basic POI (point of interest) icon...
->>Why Small Advertisers Can?t Use Adwords Anymore!
Feedproxy.google: Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the...
->>Sphinn Drops Voting & SEO Community Revolts
Feedproxy.google: I doubt you missed the big SEO community news from yesterday. Danny Sullivan announced in a Sphinn thread that Sphinn will be going the editorial route and be removing voting. Instead, editors will...
->>AOL Renews Search Ad Deal With Google
Feedproxy.google: AOL said today it has signed a five-year search advertising deal with Google renewing its partnership with the search company that dates back to 2002. Under the terms of the deal Google will...
->>Google Opens Local Shopping Merchant Details
Searchengineland: The Google Merchant Blog announced they have opened up the help documents for how merchants can submit content, such as local stock inventory levels, for their products. Google said this is still a...
->>Google Webmaster Tools Bug Prevented Unverifying Users
Feedproxy.google: Some users have recently been having difficultly removing verified users in Google Webmaster Tools. Google allows you to give multiple users access to view your Google Webmaster Tools reports and...
->>AOL Extends Google Search Deal: 5 More Years
Searchengineland: AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that...
->>GoogleBot Crawling Less or More Efficiently?
Feedproxy.google: The obsessed (in a cool geeky way) webmasters at WebmasterWorld are discussing recent patterns they noticed with how Google's spider, GoogleBot has been accessing their site recently. One said...
->>How to Easily Install Twitter Testimonials on Your Blog
Feedproxy.google: A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect: This creates favorable social media context around the...
->>The Four P?s of (Search) Marketing
Feedproxy.google: Search Marketing isn?t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a...
->>Logged In/Out: Google Keyword Tool Gives Different Results
Feedproxy.google: Sheara Goldenthal pinged me with a question yesterday about why the Google Keyword Tool shows different search volume data for the same keyword phrase, when she is logged in versus not logged into...
->>Ping: Another Social Network ?. Woo-Hoo!
Marketingpilgrim: Yesterday, Steve Jobs announced Apple?s foray into the world of social networks with the iTunes centric Ping service. Maybe I am experiencing some social network fatigue, but despite this probably...
->>Everything I Know About Marketing I Learned from Google
Feedproxy.google: Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know...
->>Apple vs. Google Part Deux: Social Networks And The ?Battle For The Living Room?
Searchengineland: Most of Apple’s announcements yesterday were anticipated. Still there were a few surprises; for example the specifics of the iTunes-based social network Ping, as well as the pricing of Apple TV...
->>That Was Fast: TellApart Implements A Searchblog Suggestion
Feedproxy.google: Earlier this week I mused out loud about retargeting, suggesting that perhaps it's time for marketers to not just chase folks around the web in hopes they might irritate us into submission, but...
->>Google and AOL Renew Pact
Feedproxy.google: One of the best cards in AOL's difficult hand has been its search deal with Google, which was up for renewal this year. This morning the two companies announced (ahead of a December deadline) that...
->>Back to the future: two years of Google Chrome
Feedproxy.google: (Cross-posted from the Google Chrome Blog) Watching the 1985 classic Back to the Future last night, I was struck by how much things can change with time. The main character Marty McFly travels 30...
->>Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
Searchenginewatch: These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...
->>Yes, Virginia, There Are Men Using Facebook
Marketingpilgrim: Texting may be the most popular mode of communication between men, but for men under forty, Facebook beats out phone, Twitter and even email. The result comes from “The Great Male...
->>PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
Searchenginewatch: Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...
->>How Small Businesses Can Improve Their Relations With Customers Through Social Media
Searchenginewatch: Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...
->>How To Write Good
Seobook: Yes, deliberate mistake :) It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message....
->>A New Day, A New SEOmoz
Feedproxy.google: Posted by randfish It's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow...
->>Testing of Google Maps? ?Sponsored Icons? Comes to the U.S.
Feedproxy.google: Google is in the beta testing stages of what they are calling “sponsored map icons” which will appear on Google Maps. These icons will show specific brand icons on the maps instead of...
->>Digg Names Long-time Amazon Exec, Matt Williams as New CEO
Feedproxy.google: Back in April Digg CEO Jay Adelson announced he was stepping down and leaving the company. Today, Tech Crunch confirmed that they have hired Matt Williams, long time Amazon executive, has his...
->>Apple to Take on Google in Showing Immediate Search Results?
Seobythesea: About ten days ago, Rob Ousbey posted a video on his blog showing Google streaming updates to search results as he typed letters into a search box. As he typed out his query, not only did he see a...
->>Social Sharing Architecture on Ping, Apple's Music Social Network
Searchenginewatch: Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today? Click to read the rest of this post... ...
->>Google Maps Launches Brand Logo Test in US
Marketingpilgrim: If you search Google Maps right now, you?ll see little gray generic icons beside the names of businesses to denote their field. Dollar signs for banks, fork and spoon for an eatery, a tiny shopping...
->>Sphinn to remove voting; thoughts from a power user!
Feedproxy.google: Sphinn is dead! Sphinn is dead!... oh wait, I mean ..... the Sky is falling!the Sky is falling! Or at least that seems to be the consensus if you watch the twitter-sphere and blog posts that are...
->>Implications of New Gowalla Feature, Facebook Gift Cards
Feedproxy.google: Gowalla has launched a new feature called "highlights" which it describes as "little rewards you can give to places that are important to your life". MG Siegler talks about the potential significance...
->>SearchCap: The Day In Search, September 1, 2010
Searchengineland: Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps “Sponsored Map Icons” Test Comes To...
->>Daily Search Forum Recap: September 1, 2010
Feedproxy.google: Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
->>Ping: "Facebook and Twitter meet iTunes" Except...
Feedproxy.google: ...as far as I can tell, they in fact don't ever meet. You can't leverage your networks on Facebook and Twitter in Ping. It's another closed Apple system, another Apple universe in a gilded gift box....
->>Google Launches New Major Upgrade to SketchUp
Feedproxy.google: Google has launched a new major version of its 3D modeling tool SketchUp: version 8. This comes ten years after the launch of version 1. Google says there are over a million people using...
->>Is Google Shaking Down Paid Links?
Seodesignsolutions: Is Google shaking down paid links now more than ever? It seems that more and more sites are slipping from page 1 to page 3 or 4 in the SERPs (search engine result pages). What is one possible cause?...
->>Google Adds Company Logos to Locations in Google Maps
Feedproxy.google: Google announced a new feature for businesses in Google Maps in the U.S. today. The feature lets businesses include sponsored map icons that appear on the maps themselves. The feature actually began...
->>Epic Direct PlayBoy Mansion Party 2010 (NSFW)
Shoemoney: Saturday I was in L.A. for the 2nd annual Epic Direct (formally AzoogleAds) top publisher PlayBoy Mansion Event. I went last year and it was an unreal experience. I did all the first timer stuff.....
->>Who Will Win the TV OS Battle?
Feedproxy.google: There is a lot of talk about connected TV, particularly with Apple's announcement on the subject expected this afternoon. Retrevo reached out to WebProNews with some commentary on the subject....
->>Natural Link Building: Past, Present and (Predicting) The Future
Feedproxy.google: A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead...
->>Study: 83% of ALL Holiday Shoppers Influenced by Reviews
Marketingpilgrim: ChannelAdvisors’ 2010 Consumer Shopping Habits Survey is out just in time for the holiday season. The free report provides valuable insights for anyone in the ecommerce, B2C space. So, what...
->>Google Now Indexes SVG Files
Feedproxy.google: Google is now indexing SVG files. SVG, which stands for scalable vector graphics, is a widely-deployed, royalty-free,  XML-based format for vector graphics and support for interactivity. The...
->>Day 1 at the SEOmoz Training Raceway
Feedproxy.google: Posted by Dana LookadooThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her...
->>The Big Paid Search Merge Begins: Yahoo to Microsoft adCenter
Feedproxy.google: So Yahoo web search, the organic results, are now powered by Bing, Microsoft search. The next to fall is the paid search side of things. Yahoo announced yesterday that the beginning of the end for...
->>Sorry Twitter, You Are Not a Search Engine
Feedproxy.google: Nothing to see here my SEO brethren (Guest post from Marc Bitanga) As anyone NOT living under a rock would know, there has been all sorts of hype around Twitter, and rightly so. Recently Danny...
->>Google Map In Web Search Can Drop Your CTR Up to 65%
Feedproxy.google: Google showing maps and local listings in the pure organic web search results is nothing new. For example, the image below shows a search for [plumber 10010], NYC plumbers. Now, if you are not in...
->>Setting Google Geographic Target To "Unlisted"
Feedproxy.google: Honestly, this is one topic I really don't know too much about. Google lets your Geographic target for your web site in Google Webmaster Tools. But what if you have a ccTLD, a country specific top...
->>Google Cache Broken For Home Pages
Feedproxy.google: There is a weird Google bug with the cache feature. It seems to only impact home pages. For example, a search for this site in Google returns a Google search result of the home page (we aren't...
->>Experian Hitwise Has Launched Two Major Search Products
Searchenginewatch: At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I...
->>No Surprise Here: Millenials Cherish Mobile Devices
Marketingpilgrim: There is one thing about research and statistics. No matter how obvious the findings there is still that moment of relief that comes from some form of validation of even the most obvious conclusions....
->>Taking Over a Business With Bad Google Maps Reviews?
Feedproxy.google: A Google Places Help thread has a story of a person who bought a business from someone else. The issue is, that business has pretty bad reviews in Google Maps and since there will be new management,...
->>Towards Energy-Proportional Datacenters
Feedproxy.google: Posted by Dennis Abts, Michael R. Marty, Philip M. Wells, Peter Klausler, and Hong Liu This is part of the series highlighting some notable publications by Googlers. At Google, we operate large...
->>Talking B2B Social Media ROI at SES Hong Kong 2010
Community.microsoftadvertising: Just a quick note to say I’ll be travelling down to Asia for Search Engine Strategies Hong Kong the week after next. It’s the first time the event has been held there, so should be a...
->>Facebook Takes Aim at Target Customers with Credits Card
Marketingpilgrim: Be careful how you read that headline. This is not an announcement of a Facebook credit card. This is about the new ?credits? card that Facebook will be selling in Target stores, starting this...
->>The Real Cost of Buying Links for SEO: $4 Million
Feedproxy.google: I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the...
->>Model the world with Google SketchUp 8
Feedproxy.google: It?s been 10 years since the first version of Google SketchUp was released, and there are more people modeling in SketchUp now that we ever could have imagined?over a million of you a week, in fact....
->>Link Building this Month (08.2010)
Feedproxy.google: SEO seems to have a questionable reputation, unfortunately, which is comparable to the reputation of car salesmen and lawyers. I’m sure that, like in any other industry, over 80% of the people...
->>Microsoft seeks partner in China internet
Davidnaylor.co.uk: As Google appears to be retreating from China, Microsoft is talking up its chances in what will soon be the world’s biggest technology market. It’s a bit of surprise given...
->>43 Paid Search Marketing Tools (And When To Use Them)
Searchenginewatch: Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool...

Powered by WordPress with Pool theme design by Borja Fernandez.
RSS Feed - Uwe Tippmann